The first month is almost on the books for 2016, and I am certain that you are already looking at current month sells and looking ahead to February. Taking an overall snapshot of January will help you to determine what needs to happen in February and March. Hopefully you closed 2015 with at least sells goals for 2016 to grow your business. However, more and more small business enter into a new year not having a marketing plan. In a poll conducted by Marketo, 56% of small businesses state they do not use marketing plans, 23% of small businesses do not have sells goals. That mean that only 21% of small businesses have a marketing plan and sells goals in place. As harsh as this may sound, only 21% of small businesses will grow in 2016 – not stay in business, but grow.
There are times when business owners are needing something extra to drive sales growth, but they are happy with their image and brand, and rebranding is not a viable solution. Many times the business simply needs a fresh marketing approach. A new marketing plan could be exactly what’s needed.
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