So you found this website that lets you build your website based on a generic template. It’s great! It allows you to host your website, update your website, and have it look pretty much anyway you want it to look, and when it’s done you sit and wait for the leads and purchases to just roll in. But I’m pretty sure you didn’t get the leads and purchases you were banking on just because you created a website for your business; am I right? The reason? Because that website builder site didn’t provide you with any Search Engine Optimization.
When you think of positive company cultures, what are the top three companies that come to mind? My guess is Google, Disney, Inc., and Zappos. Why these companies? The answer: they are synonymous with being the best companies to work for because of their company cultures. You hear about it everywhere – the news, Fortune Magazine, Inc. 500, and the list goes on.
The first month is almost on the books for 2016, and I am certain that you are already looking at current month sells and looking ahead to February. Taking an overall snapshot of January will help you to determine what needs to happen in February and March. Hopefully you closed 2015 with at least sells goals for 2016 to grow your business. However, more and more small business enter into a new year not having a marketing plan. In a poll conducted by Marketo, 56% of small businesses state they do not use marketing plans, 23% of small businesses do not have sells goals. That mean that only 21% of small businesses have a marketing plan and sells goals in place. As harsh as this may sound, only 21% of small businesses will grow in 2016 – not stay in business, but grow.
There are times when business owners are needing something extra to drive sales growth, but they are happy with their image and brand, and rebranding is not a viable solution. Many times the business simply needs a fresh marketing approach. A new marketing plan could be exactly what’s needed.